My name is Madeline Seitz. I help brands transform the impact of their messaging through carefully chosen words, language, and stories.
I’m a Lisbon-based consultant with experience managing global teams and helping brands articulate their “Why” stories. My background in brand strategy, visual design, and digital marketing informs my creative but strategic approach to my work.
I strongly believe in the power of language as an essential tool in brand marketing, and I’m fascinated by the nuances of cross-cultural advertising. I actively seek to enhance my skillset and stay in tune with the latest digital marketing strategies through continued coursework and professional development.
Today, I help international brands successfully execute strategic marketing and communications programs in over 200 languages across 95+ countries.
Great branding gives your audience a reason to believe in your value proposition and humanizes your brand. I work with brands to develop and articulate brand purpose, brand architecture, culture semiotics and purpose-led strategy while leveraging storytelling and cross-cultural communication insights.
Copy is one of the most powerful tools your brand can use to connect with your audience. Using the principles of brand storytelling to strengthen your position in the marketplace, I leverage the power of narratives to maximize conversion.
It’s essential that projects are planned, controlled, and delivered successfully by utilizing the proper methodology, technology, and tools. I work to ensure these assets provide a competitive advantage in project execution.
Visual culture, design, and creative expression are subjective in nature and highly specific to cultural backgrounds. I collaborate with a global network of designers to create culturally inspired design for international markets, ensuring content is represented in a locally authentic way.
Language is the road map of a culture..
It tells you where its people come from and where they are going.
— Rita Mae Brown